INTRODUCING A NEW ERA
INTRODUCING A NEW ERA
INTRODUCING A NEW ERA
Performance Messaging is Here
Performance Messaging is Here
Performance Messaging is Here
The framework that turns 175 million daily WhatsApp conversations into the world's most powerful performance marketing channel. Complete measurement. Proven results. Unlimited scale.
The framework that turns 175 million daily WhatsApp conversations into the world's most powerful performance marketing channel. Complete measurement. Proven results. Unlimited scale.
The framework that turns 175 million daily WhatsApp conversations into the world's most powerful performance marketing channel. Complete measurement. Proven results. Unlimited scale.
Discover the Framework
Discover the Framework
Discover the Framework
Get Started Today
Get Started Today
Get Started Today
★★★★★ Official WhatsApp Solution Partner with 4.7/5 from 150+ reviews
★★★★★ Official WhatsApp Solution Partner with 4.7/5 from 150+ reviews
★★★★★ Official WhatsApp Solution Partner with 4.7/5 from 150+ reviews
3-4x
3-4x
3-4x
HIGHER ROI
HIGHER ROI
HIGHER ROI
53%
53%
53%
HIGHER CONVERSIONS
HIGHER CONVERSIONS
HIGHER CONVERSIONS
100%
100%
100%
ATTRIBUTION
ATTRIBUTION
ATTRIBUTION
Optimized for
WhatsApp & Meta
Optimized for WhatsApp & Meta
Optimized for WhatsApp & Meta
THE CATEGORY
THE CATEGORY
THE CATEGORY
What is Performance Messaging?
What is Performance Messaging?
What is Performance Messaging?
2000s
2000s
2000s
Search
Search
Search
Google Ads
Google Ads
Google Ads
Keywords
Keywords
Keywords
Landing Pages
Landing Pages
Landing Pages
2010s
2010s
2010s
Social
Social
Social
Facebook Ads
Facebook Ads
Facebook Ads
Audiences
Audiences
Audiences
Websites
Websites
Websites
2020s
2020s
2020s
Omnichannel
Omnichannel
Omnichannel
Multi-touch
Multi-touch
Multi-touch
Attribution Chaos
Attribution Chaos
Attribution Chaos
Privacy Changes
Privacy Changes
Privacy Changes
2025+
2025+
2025+
Messaging
Messaging
Messaging
Conversations
Conversations
Conversations
Direct Revenue
Direct Revenue
Direct Revenue
3-4x Higher Conversions
3-4x Higher Conversions
3-4x Higher Conversions
75% Lower Cost Per Lead
75% Lower Cost Per Lead
75% Lower Cost Per Lead
Complete Attribution
Complete Attribution
Complete Attribution
Performance Messaging is the strategic framework that transforms WhatsApp from a communication channel into a measurable growth engine with complete attribution.
Created by 360Dialog, this framework defines a new category by bringing performance marketing principles to conversational commerce—connecting every conversation directly to revenue outcomes.
The Performance Messaging framework shows exactly which conversations drive revenue and gives business leaders clear ROI visibility—backed by Meta's documented proof of 3-4x higher conversion rates and 75% lower cost per lead.
We built what the market needed: a framework with full-funnel measurement that works across 175+ million daily business conversations, backed by Meta's proven results.
Performance Messaging is the strategic framework that transforms WhatsApp from a communication channel into a measurable growth engine with complete attribution.
Created by 360Dialog, this framework defines a new category by bringing performance marketing principles to conversational commerce—connecting every conversation directly to revenue outcomes.
The Performance Messaging framework shows exactly which conversations drive revenue and gives business leaders clear ROI visibility—backed by Meta's documented proof of 3-4x higher conversion rates and 75% lower cost per lead.
We built what the market needed: a framework with full-funnel measurement that works across 175+ million daily business conversations, backed by Meta's proven results.
Performance Messaging is the strategic framework that transforms WhatsApp from a communication channel into a measurable growth engine with complete attribution.
Created by 360Dialog, this framework defines a new category by bringing performance marketing principles to conversational commerce—connecting every conversation directly to revenue outcomes.
The Performance Messaging framework shows exactly which conversations drive revenue and gives business leaders clear ROI visibility—backed by Meta's documented proof of 3-4x higher conversion rates and 75% lower cost per lead.
We built what the market needed: a framework with full-funnel measurement that works across 175+ million daily business conversations, backed by Meta's proven results.
"Businesses were scaling WhatsApp blind—treating a revenue goldmine like a cost center. We created Performance Messaging to change that. Now every conversation has measurable value."
"Businesses were scaling WhatsApp blind—treating a revenue goldmine like a cost center. We created Performance Messaging to change that. Now every conversation has measurable value."
"Businesses were scaling WhatsApp blind—treating a revenue goldmine like a cost center. We created Performance Messaging to change that. Now every conversation has measurable value."
Gerrit Rode
Co-CEO & Founder, 360Dialog
Gerrit Rode
Co-CEO & Founder, 360Dialog
Gerrit Rode
Co-CEO & Founder, 360Dialog
THE FRAMEWORK
THE FRAMEWORK
THE FRAMEWORK
The Performance Messaging Engine
The Performance Messaging Engine
The Performance Messaging Engine
Three strategic pillars that transform WhatsApp conversations into measurable growth—built on Meta's vision of personal engagement at scale.
Three strategic pillars that transform WhatsApp conversations into measurable growth—built on Meta's vision of personal engagement at scale.
Three strategic pillars that transform WhatsApp conversations into measurable growth—built on Meta's vision of personal engagement at scale.
CONNECT
CONNECT
Personal Engagement at Scale
Personal Engagement at Scale
Personal Engagement at Scale
Latest WhatsApp Features
Latest WhatsApp Features
Enterprise Reliability
Enterprise Reliability
Scalable Infrastructure
Scalable Infrastructure
EXPERIENCE
EXPERIENCE
Building Trust Through Conversations
Building Trust Through Conversations
Building Trust Through Conversations
Personalized at Scale
Personalized at Scale
AI-Driven Conversations
AI-Driven Conversations
Messaging Journeys
Messaging Journeys
MEASURE
MEASURE
Converting Conversations into Growth
Converting Conversations into Growth
Complete Attribution
Complete Attribution
Revenue Tracking
Revenue Tracking
Performance Optimization
Performance Optimization
Live WhatsApp Journey
Live WhatsApp Journey
Live WhatsApp Journey
Latest Features Enable Rich Commerce Flow
Personal & AI-Powered Experience Builds Trust & Drives Conversion
Full Journey Attribution Captures Every Touchpoint to Revenue
Latest Features Enable Rich Commerce Flow
Personal & AI-Powered Experience Builds Trust & Drives Conversion
Full Journey Attribution Captures Every Touchpoint to Revenue
Latest Features Enable Rich Commerce Flow
Personal & AI-Powered Experience Builds Trust & Drives Conversion
Full Journey Attribution Captures Every Touchpoint to Revenue
Latest Features Enable Rich Commerce Flow
Personal & AI-Powered Experience Builds Trust & Drives Conversion
Full Journey Attribution Captures Every Touchpoint to Revenue
DATA CAPTURED THROUGHOUT JOURNEY:
DATA CAPTURED THROUGHOUT JOURNEY:
DATA CAPTURED THROUGHOUT JOURNEY:
Entry Point: Facebook Ad Click → WhatsApp
Entry Point: Facebook Ad Click → WhatsApp
Customer Intent: Product inquiry (Midnight Silk dress, size Medium)
Customer Intent: Product inquiry (Midnight Silk dress, size Medium)
Engagement: Product gallery interaction
Engagement: Product gallery interaction
Conversion Action: Purchase completion ($120)
Conversion Action: Purchase completion ($120)
Fulfilment: Order confirmation + tracking number
Fulfilment: Order confirmation + tracking number
Attribution: Complete path from ad → conversation → sale
Attribution: Complete path from ad → conversation → sale
WHAT PERFORMANCE MESSAGING REVEALS:
WHAT PERFORMANCE MESSAGING REVEALS:
WHAT PERFORMANCE MESSAGING REVEALS:
Conversion Rate:
Conversion Rate:
100% (1 sale / 1 conversation)
100% (1 sale / 1 conversation)
Revenue Per Conversation:
Revenue Per Conversation:
$120
$120
Customer Journey Time:
Customer Journey Time:
3 minutes inquiry to purchase
3 minutes inquiry to purchase
Attribution:
Attribution:
FB Ad → WhatsApp → + $120
FB Ad → WhatsApp → + $120
The Framework Complete
The Framework Complete
The Framework Complete
When all three pillars work together, businesses achieve what Meta has documented: personal engagement at scale that converts conversations into measurable growth—with 53% higher conversion rates, 61% improved ROAS, and the ability to scale communications while building deeper customer relationships.
When all three pillars work together, businesses achieve what Meta has documented: personal engagement at scale that converts conversations into measurable growth—with 53% higher conversion rates, 61% improved ROAS, and the ability to scale communications while building deeper customer relationships.
When all three pillars work together, businesses achieve what Meta has documented: personal engagement at scale that converts conversations into measurable growth—with 53% higher conversion rates, 61% improved ROAS, and the ability to scale communications while building deeper customer relationships.
The result? The first true performance marketing standard for conversational commerce, built on Meta's vision of business messaging as the next era of customer engagement.
The result? The first true performance marketing standard for conversational commerce, built on Meta's vision of business messaging as the next era of customer engagement.
The result? The first true performance marketing standard for conversational commerce, built on Meta's vision of business messaging as the next era of customer engagement.
Explore the Framework
Explore the Framework
Explore the Framework
PROVEN RESULTS
PROVEN RESULTS
PROVEN RESULTS
Performance Messaging Delivers
Performance Messaging Delivers
Performance Messaging Delivers
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
View Success Stories
View Success Stories
View Success Stories
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
"We immediately saw which ads were underperforming. By removing these and focusing on what was working, we reduced costs while improving results."
44.4%
peak conversion rate
78%
CPA reduction
+10x
ROAS
Reduced subscriber acquisition costs from €12 → €3 while exceeding industry benchmarks by implementing strategic ad scheduling and segmented creative types.
75%
cost reduction
4.3%
conversion rate
2.1x
higher engagement
Complete customer journey tracking from ad impression to completed order, transforming WhatsApp into their highest-performing direct sales channel.
6-10x
ROAS
96.2%
engagement rate
15.8%
purchase rate
OUR SOLUTIONS
OUR SOLUTIONS
OUR SOLUTIONS
Built for Your Success
Built for Your Success
Built for Your Success
Choose the solution that matches your needs:
Choose the solution that matches your needs:
Choose the solution that matches your needs:
WhatsApp API
WhatsApp API
WhatsApp API
Direct connection for in-house builders
Direct connection for in-house builders
Direct connection for in-house builders
Complete API control with webhooks and endpoints
Complete API control with webhooks and endpoints
Complete API control with webhooks and endpoints
All WhatsApp features including Flows and marketing messages
All WhatsApp features including Flows and marketing messages
All WhatsApp features including Flows and marketing messages
99.99% uptime with Official Solution Partner infrastructure
99.99% uptime with Official Solution Partner infrastructure
99.99% uptime with Official Solution Partner infrastructure
Priority Meta escalation and 24/7 support
Priority Meta escalation and 24/7 support
Priority Meta escalation and 24/7 support
Get API Access
Get API Access
Get API Access
360Pilot
360Pilot
360Pilot
WhatsApp measurement that proves ROI
WhatsApp measurement that proves ROI
WhatsApp measurement that proves ROI
Complete journey attribution from message to purchase
Complete journey attribution from message to purchase
Complete journey attribution from message to purchase
Optimize campaigns based on actual ROI data
Optimize campaigns based on actual ROI data
Optimize campaigns based on actual ROI data
Connect WhatsApp to your entire marketing stack
Connect WhatsApp to your entire marketing stack
Connect WhatsApp to your entire marketing stack
Proven to reduce CPA by up to 78%
Proven to reduce CPA by up to 78%
Proven to reduce CPA by up to 78%
Explore 360Pilot
Explore 360Pilot
Explore 360Pilot
Partner Solutions
Partner Solutions
Partner Solutions
Scale your client solutions
Scale your client solutions
Scale your client solutions
Infrastructure designed for multi-client management
Infrastructure designed for multi-client management
Infrastructure designed for multi-client management
Commercial benefits: volume pricing, credit lines
Commercial benefits: volume pricing, credit lines
Commercial benefits: volume pricing, credit lines
Early access to new WhatsApp features
Early access to new WhatsApp features
Early access to new WhatsApp features
No competition—we enable, not compete
No competition—we enable, not compete
No competition—we enable, not compete
Become a Partner
Become a Partner
Become a Partner
YOUR ROLE
YOUR ROLE
YOUR ROLE
Start Your
Performance Messaging Journey
Start Your
Performance Messaging Journey
Start Your
Performance Messaging Journey
For Marketers
For Developers
For Solution Builders
For Agencies
Challenge:
Traditional channels face declining performance and rising costs.
Transformation:
Turn WhatsApp into a measurable, high-ROI channel with complete attribution from conversation to conversion
Start Measuring
For Marketers
Challenge:
Traditional channels face declining performance and rising costs.
Transformation:
Turn WhatsApp into a measurable, high-ROI channel with complete attribution from conversation to conversion
Start Measuring
For Developers
For Solution Builders
For Agencies
For Marketers
Challenge:
Traditional channels face declining performance and rising costs.
Transformation:
Turn WhatsApp into a measurable, high-ROI channel with complete attribution from conversation to conversion
Start Measuring
For Developers
For Solution Builders
For Agencies
Performance Messaging is the New Standard
Performance Messaging transforms WhatsApp into measurable revenue. Join the businesses achieving 3-4x higher conversions with complete attribution.
Performance Messaging is the New Standard
Performance Messaging transforms WhatsApp into measurable revenue. Join the businesses achieving 3-4x higher conversions with complete attribution.
Performance Messaging is the New Standard
Performance Messaging transforms WhatsApp into measurable revenue. Join the businesses achieving 3-4x higher conversions with complete attribution.
© 2025 360dialog GmbH.
© 2025 360dialog GmbH.
© 2025 360dialog GmbH.